atVantage Webinar Archive

Competitive Intelligence, or CI, is a term and a process that has been used in many industries for years and the legal industry is certainly catching up.

Join LexisNexis Client Development for a three-part Webinar series on the Who, What, Why and How of Competitive Intelligence. Learn best practices from peer and industry experts and realize that you're not alone — or behind — in your efforts to stay ahead of and anticipate the competitions next moves.

Webinar III: Duane Morris: A Competitive Intelligence Case Study

We have invited Ed Schechter, Chief Marketing Officer at Duane Morris and Alison Dyer, Business Development Analyst at Duane Morris to present a real world look at a living, breathing CI program as well as talk about his firm's implementation of the LexisNexis atVantage product. Mr. Schechter will discuss:

• Developing a CI system and culture
• Identifying the priorities and metrics for success
• Building bridges between marketing and the library
• Selection of tools and finding the right people
• Using CI to support the strategy of the firm

Competitive Intelligence, or CI, is a term and a process that has been used in many industries for years and the legal industry is certainly catching up.

Join LexisNexis Client Development for a three-part Webinar series on the Who, What, Why and How of Competitive Intelligence. Learn best practices from peer and industry experts and realize that you're not alone — or behind — in your efforts to stay ahead of and anticipate the competitions next moves.

Webinar II: Easy Steps to Implementing a CI Program and a 2008 Outlook of CI

In the second of a three-part Webinar series, Ann Lee Gibson, a well-known legal industry business development consultant, will get into the "meat" of implementing a CI program. She will show you how to start with a strategy and overall vision and then break that down into manageable parts. Other takeaways include:

• Key Intelligence Topics - what are they and how do they help you focus your efforts?
• CI staffing
• CI trends within law firms

Join us for an informative Webinar about LexisNexis atVantage, a business development tool that combines hundreds of reliable sources into one place for a comprehensive view of your clients, prospects and competitors. atVantage puts content into context so you can analyze the information and take action on it.

Chris Adams, Client Development Solution Specialist for LexisNexis, will walk participants through a live demo of the unique content, features and functionality of atVantage. Attendees will learn about the prospecting capabilities of atVantage, the "More Like This" feature and more.

Join LexisNexis Client Development for a three-part Webinar series on the Who, What, Why and How of Competitive Intelligence. Learn best practices from peer and industry experts and realize that you're not alone — or behind — in your efforts to stay ahead of and anticipate the competitions next moves.

Webinar I: An Overview of Competitive Intelligence and Why It's Important

The first in the three-part Webinar series on Competitive Intelligence (CI) will focus on the basics of CI. What is it? Why should your firm start a CI program? What are the implications if you don't start a CI program? How do you gain support from top management? Laura Walters, Client Development Specialist at Bracewell & Giuliani, will be our speaker for this Webinar. Ms. Walters will talk about her 10 years of CI experience in the corporate world and how that experience helped her define Bracewell's first CI program. This is a great opportunity to hear from one of your peers about the importance and benefits of a CI program.

According to an early 2007 survey by Law Firm Inc., 49% of COO's at the Am Law 200 firms have been tasked with identifying and evaluating possible merger opportunities. If you are one of those COO's, you've probably found that deciding to grow your firm is the easy part. Deciding where to expand and whom to target — whether it is a firm or a lateral partner — is a bit more difficult. The new business development tool, atVantage, from LexisNexis can facilitate the prospecting process by helping you create a short list of potential merger targets and then assist you with the due diligence and evaluation of those targets.

Whether you are looking for a firm in a specific geographic location or a lateral partner with practice area expertise or capabilities that you lack, atVantage can help you profile the perfect candidate based on firm size, geography, areas of practice, years of practice and more. atVantage can also drill down into a firm's profile to provide in depth financial information, SEC filings, analyst and industry reports and corporate structure — all necessary pieces of the due diligence puzzle. And by choosing the "More Like This" button, you can easily search for more firms like the one you are profiling based on criteria such as geography, SIC/NAICS codes, number of employees, market cap and other data to help you create a list of firms to start your analysis.

Our speaker for this Webinar is Darryl Cross, Director of Strategy and Competitive Intelligence at LexisNexis. Darryl works with hundreds of leading law firms across the country and internationally, collecting and sharing best practices on the subjects of client development, competitive intelligence and creating actionable strategies that turn marketing ideas into actual results.

From this Webinar, you will walk away with information on how to:

• Create a list of potential merger candidates based on geography and/or industry.
• Identify potential lateral partner candidates.
• Monitor market trends before taking the first step.
• Research the financial situation of all potential candidates to determine if they are in fact viable candidates after all.
• Review the financial, litigation and corporate transaction information in order to spot potential conflict areas.

Join us for an informational Webinar on the new features and content of the upcoming release of atVantage 1.7. We've improved the user experience by simplifying the navigation so that you can get anywhere with just one click. We have also added content and functionality which improves your ability to profile and prospect data out of atVantage including:

• More Like This — Extends the functionality of the Company Profile search by allowing you to profile companies similar to the one you selected based on geography, industry, revenue, or any combination of company related attributes using atVantage's unique Prospecting capabilities.
• New Content — NAICS codes and DUNS® numbers have been added to Company Profiles and Prospecting, allowing for searching and filtering of results. Additionally, an Anti-Takeover defense rating has been added on approximately 4,000 companies. This rating is a weighted average index comprised of significant components that impact takeover defenses.
• Firm Trends — This is a new tab included within Profiles that integrates our existing Assess and Track Market Share capabilities. This allows you to quickly isolate a select set of firms to assess current litigation market trends as well as providing the ability to track share changes for a single firm going forward.
• Firm Prospecting — Searching for a law firm or lawyers can now be done outside of the litigation tab allowing for more results to aid in your lateral hire and competitive analysis.
• Admin Capabilities — The ability to add, remove and edit atVantage user profiles including Alert permissions is now in your control. We have also created a Usage Site so you can track who is using what parts of atVantage within your firm as well as what companies, industries or firms are being searched the most.

About the presenter:

Chris Whitmore joined LexisNexis in 2002 and currently is the Director of Product Planning for LexisNexis atVantage. In his role, Chris oversees the atVantage product roadmap which includes planning for new content and functionality enhancements. His key areas of focus include working with law firms on their competitive intelligence efforts in order to define new product functionality based on Law Firm needs and Competitive Intelligence best practices.

Prior to joining LexisNexis, Chris worked for Accenture as a Human Performance Manager within their Customer Relationship Management service line. He has extensive experience in leading major change efforts related to software and process improvement efforts across several industries.

LexisNexis atVantage would like to invite you to attend a FREE web-based seminar presented by Mark Gediman, Director of Information Services for Best Best & Krieger, LLP and hosted by Darryl Cross, Director of Strategy and Competitive Intelligence at LexisNexis.

atVantage is a new business development tool that is designed around the way law firm marketers and business development professionals work. Launched in September 2006, atVantage helps firms identify cross-selling opportunities by providing company profile and news information with detailed information on litigation and financial transaction activity. Our featured speaker, Mr. Mark Gediman will talk about the business development challenges he faces in his firm, how he uses atVantage to face those challenges and what benefits/return atVantage has provided his firm. Additionally, Mr. Gediman will be showing some examples of analysis that he has done using atVantage.

All attendees of the Webinar will receive a copy of the Best Best & Krieger case study.

About the presenters:

Mark Gediman is the Director of Information Services for Best Best & Krieger, LLP (BB&K). Mark has been with BB&K for six years, managing the research needs of more than 200 attorneys and paralegals in eight offices statewide. He is the co-founder and co-chair of the Competitive Intelligence Caucus of the Private Law Libraries Special Interest Section of the American Association Law Libraries as well as the Secretary for the Southern California Association of Law Libraries. He has over 18 years of experience in legal research and writes a regular column on the subject for Legal Assistant Today magazine. He has presented at the 2006 Annual Meeting American Association of Law Libraries, the 2005 and 2007 Annual Institutes of the Southern California Association of Law Libraries, and the 2004 Annual Conference of the California Alliance of Paralegal Associations. He also presents an annual legal research workshop for the Inland Counties Association of Paralegals. He also served a stint at Edison International as a research and information specialist, conducting critical research for the strategic planning group of the Fortune 500 utility holding company. He received his BA in English from University of California, Riverside.

Darryl Cross joined LexisNexis in 2004 and oversees sales strategy, readiness and training for all Client Development products and services offerings including client relationship management software, Martindale-Hubbell and competitive intelligence systems. He has also managed client development for strategic law firm accounts and the external CRM partner program.

It's only been in the last decade that law firms have entered the competitive marketplace. Fueled by consolidation, competition for choice clients and the collapse of regional barriers, law firms must now compete on a global scale. But do they have the capability to do so?

As a follow-up to the 2006, three part Webinar series, "The Secret Language of Competitive and Market Intelligence," LexisNexis has teamed up with Leonard Fuld once again to deliver the results of the first ever competitive intelligence benchmarking survey, "From Stick Fetchers to World Class: The Global State of Competitive Intelligence." This study created by Fuld & Company and the Academy of Competitive Intelligence (ACI) included hundreds of companies as well as dozens of law firms around the world and sought to create a benchmark of where the industry is in terms of organizing, planning and executing a competitive intelligence program.

This Webinar will feature Mr. Darryl Cross, Director of Strategy and Competitive Intelligence at LexisNexis and Mr. Leonard Fuld, the "guru of competitive intelligence" and the founder and president of Fuld & Company (www.fuld.com) and co-founder of the Fuld Gilad Herring Academy of Competitive Intelligence.

Webinar attendees will walk away from this Webinar with one-of-a-kind information from this inaugural competitive intelligence benchmarking survey, and:

• Tips on what it takes to build a world-class intelligence program moving away from reactive "stick-fetching" activities,
• Ideas on how to improve upon the intelligence program you already have in place, and
• Tools that can help you take competitive intelligence and turn it into successful business development activities.

In today's legal marketing environment, staying one step ahead of the competition has increasingly become more of a challenge. How do law firms acquire that all-important edge over their competition? What tools are available to legal marketers and business development professionals that give them up-to-date market and competitive intelligence about their customers? How can they understand the markets and industries they serve as well as their competitors? And finally, where do marketing and business development professionals go to start the process of gaining such intelligence? How do they determine the most effective method for helping to grow the firm's business?

LexisNexis InterAction is pleased to announce their sponsorship of a series of FREE Webinars featuring Leonard Fuld, designed to address these issues. Further, Mr. Fuld, the "guru of competitive intelligence" will discuss how law firms can stay ahead of business disruptions and see through competitive smokescreens. Mr. Fuld's presentation will be based upon the contents of his newly released book, "The Secret Language of Competitive Intelligence" (Crown Business, 2006), which Business Week calls "A nuts and bolts primer on competitive intelligence", (July 10, 2006).

What Does it Take for a Law Firm to Become Marketing Intelligence Savvy? How to Build an Intelligence Process

In this third and final Webinar, Mr. Fuld will illustrate how to harness intelligence practices within your law firm to create a truly effective and market savvy program that helps to anticipate your competitor's strategy and ultimately helps grow your firm's business. In this final Webinar, Mr. Fuld will:

• Present the structure for a powerful yet relatively simple intelligence program at a law firm
• Using other industries as examples, demonstrate lessons learned in building an intelligence program
• Diagnose your own organization's level of sophistication in competitive intelligence with a simple and revealing test that takes only minutes to complete

In today's legal marketing environment, staying one step ahead of the competition has increasingly become more of a challenge. How do law firms acquire that all-important edge over their competition? What tools are available to legal marketers and business development professionals that give them up-to-date market and competitive intelligence about their customers? How can they understand the markets and industries they serve as well as their competitors? And finally, where do marketing and business development professionals go to start the process of gaining such intelligence? How do they determine the most effective method for helping to grow the firm's business?

LexisNexis InterAction is pleased to announce their sponsorship of a series of FREE Webinars featuring Leonard Fuld, designed to address these issues. Further, Mr. Fuld, the "guru of competitive intelligence" will discuss how law firms can stay ahead of business disruptions and see through competitive smokescreens. Mr. Fuld's presentation will be based upon the contents of his newly released book, "The Secret Language of Competitive Intelligence" (Crown Business, 2006), which Business Week calls "A nuts and bolts primer on competitive intelligence", (July 10, 2006).

Playing for Strategic Intelligence: Using Market and Competitive Intelligence to Anticipate Threats and Opportunities

In this second in a series of three Webinars, Mr. Fuld will demonstrate how intelligence is about decisions and not about surfing the Internet. He will explain what "war games" are and how they will help your firm's partners move beyond argument, and toward critical decisions. By attending this Webinar, you will learn:

• What a strategy or "war game" is, and how and when to use them effectively
• Examples of how "war games" can actually predict the near term future
• How to piece together elements of your competitors' strategy
• How to stress-test your own strategy in light of market or competitive disruptions
• Finally, how to adjust your own strategy through the lessons learned in a war game

In today's legal marketing environment, staying one step ahead of the competition has increasingly become more of a challenge. How do law firms acquire that all-important edge over their competition? What tools are available to legal marketers and business development professionals that give them up-to-date market and competitive intelligence about their customers? How can they understand the markets and industries they serve as well as their competitors? And finally, where do marketing and business development professionals go to start the process of gaining such intelligence? How do they determine the most effective method for helping to grow the firm's business?

LexisNexis InterAction is pleased to announce their sponsorship of a series of FREE Webinars featuring Leonard Fuld, designed to address these issues. Further, Mr. Fuld, the "guru of competitive intelligence" will discuss how law firms can stay ahead of business disruptions and see through competitive smokescreens. Mr. Fuld's presentation will be based upon the contents of his newly released book, "The Secret Language of Competitive Intelligence" (Crown Business, 2006), which Business Week calls "A nuts and bolts primer on competitive intelligence", (July 10, 2006).

The Secret Language - How Market Intelligence Can Help Make Law Firms More Competitive

In this first in a series of three Webinars, Mr. Fuld explains how the secret of change in the competitive legal market landscape lies within your ability to identify and respond to changes with your customers, as well as your competitors. Mr. Fuld will demonstrate the difference between marketing and market development in law firms and also what true competitive intelligence is. By attending this Webinar, you will learn:

• How much information is enough to make a decision
• How to avoid being blinded by disruptions in the legal market
• The definition of true intelligence and why it's not all - or only - about the client
• What companies and CEOs should be your intelligence role models
• Frameworks you can use to keep your firm ahead of business disruptions
• The skills you need to see through a competitor's smokescreen