Improve cross selling and client teams to maximize business development and profitability.
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In a recent study, nearly 64 percent of law firms consider the
prospective growth opportunities of a client through cross-selling as a factor in assigning client teams.
Geoffrey R. Goldberg, Marketing Director, Herrick, Feinstein LLP, Strategies, September 2010 LMA |
When you want your firm to grow, identify client groups to produce more value through broad cross-selling opportunities. Technology is available that makes client and cross-selling analysis easier, more effective, and with greater success.
Through LexisNexis® Client Analysis, quickly identify strategic cross-selling opportunities through a variety of filters.
Assess a client's lifetime value (LTV), examine its financial footprint, litigation activity, competitive intelligence and depth of relationship. From the rich picture painted by this multi-dimensional perspective, it's easier to strategically pinpoint cross-selling opportunities that lead to higher ROI.

Identify cross-selling opportunities and then select the right client team to make them reality.
Through InterAction Strategic Account Management, maximize the success of efforts.
- Illuminate important client relationships
- Collaborate with all members of your client team
- Track and revise objectives to meet revenue goals with the client team's fast response
With LexisNexis Client Analysis and InterAction Strategic Account Management, you have both the information to plan your firm's cross-selling strategy, as well as the tools to concretely implement it.

Learn More:
- Watch the LNCA video now!
- News Flash! LexisNexis Launches Client Analysis!
- LexisNexis Client Analysis Accelerates Business Development
- LexisNexis Client Analysis White Paper addresses how marketing is transitioning to business development
- On-demand Webinar: Law Firm Business Development: Answers You Need to Know
- Press Release: LexisNexis Announces Release of Client Analysis Software for Large Law Firms
