LexisNexis

Interface Software Launches InterAction® 4.5

Latest CRM release delivers greater ROI via Outlook/Web integration, new data quality tools and performance enhancements

OAK BROOK (IL), 22 February, 2002: Interface Software announced today the release of InterAction 4.5, the latest version of its popular client relationship management (CRM) solution for professional services.

InterAction 4.5 contains industry-leading data quality features that enable data stewards to continually monitor and manage their data. These new features will increase the overall value of data and decrease the potential for duplicate entries, enabling firms to reduce their ongoing total cost of ownership. As professional services organizations leverage Relationship Intelligence for strategic objectives, ensuring the quality of information on the CRM platform becomes increasingly critical.

According to Peter Marks, principal of Lynch Marks, LLC, an Interface Software partner and strategic CRM consultancy that specializes in data quality issues, professional services firms will immediately appreciate InterAction 4.5's data quality enhancements. "Maintaining enterprise information quality can challenge any professional services organization. The better the tools offered by the CRM provider, the better a firm can protect its mission-critical Relationship Intelligence. The new tools provided in InterAction 4.5 will significantly reduce the effort and costs required to maintain InterAction data. Taking the time to develop these maintenance tools illustrates Interface Software's leadership in this area."

For firms that have also implemented the InterAction Relationship Intelligence Server®, InterAction 4.5 also provides substantial benefits to professionals who prefer accessing Relationship Intelligence via their Microsoft Outlook contact manager. Users easily will be able to access advanced CRM functionality, such as Who Knows Whom™, activities, mailing lists and other critical Relationship Intelligence, directly from the familiar Outlook environment.

R. Michael Cain, Managing Partner at Lattimore Black Morgan & Cain, PC & Affiliates, with offices in Nashville & Knoxville, Tennessee, said that InterAction's seamless Outlook integration was decisive in the firm's decision to invest in the system. "InterAction's enhanced Outlook integration will allow our users to enjoy the full benefits of a centralized CRM platform directly from the familiar Outlook environment, which greatly enhances the rate of acceptance of the CRM system."

InterAction 4.5 also delivers significant performance enhancements in the area of data mining, an area especially important to marketing professionals and other power users. Now these users will be able to conduct sophisticated market analysis and segmentation in a fraction of the time, freeing up resources for other activities. The new release also includes enhanced reporting and export capabilities, added administrative capabilities and enhanced Palm® synchronization.

"InterAction has become the CRM system of choice for over 300 professional services firms to date," said Interface Software President and CEO, Nathan Fineberg. "InterAction 4.5 provides greater return on investment to firms by delivering more value to the professional and reducing the total cost of ownership of the system."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose-through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. For more information contact Interface Software, Inc. at 1420 Kensington Road, Suite 320, Oak Brook, IL 60523, Telephone: +1.630.572.1400, Website: www.interaction.com. In the UK, contact Dan Von Weihe, National Sales Manager, at 38 New Oxford Street, Suite 204 London, WC1A 1EP, United Kingdom, Telephone: +44.(0)78.7057.1234, Email: Dan.VonWeihe@lexisnexis.com.

About Lattimore Black Morgan & Cain, PC & Affiliates
Lattimore, Black, Morgan & Cain, P.C. has been one of the fastest growing accounting firms in Tennessee over the past several years with offices in Nashville and Knoxville. This growth is a reflection of the commitment to client service, to the application of creative and practical approaches to meeting client needs, and to the retention and utilization of experienced and capable professionals. Lattimore, Black, Morgan & Cain, P. C., was recently recognized as the 54th largest of the "Top 100 Accounting Firms in America" in the annual survey by Public Accounting Report, an industry publication. The Firm is the 6th largest firm in the Southeast U.S. according to an industry ranking in Accounting Today. Lattimore Black Morgan & Cain, PC is the largest regional firm in Tennessee.

About Lynch Marks, LLC
Lynch Marks, LLC is one of the premier providers of marketing and customer relationship management (CRM) consulting to professional service organizations across the nation. For additional information, contact them at 510-559-7200, or www.lynchmarks.com

InterAction is a registered trademark of Interface Software, Inc. All other product names mentioned are trademarks or registered trademarks of their respective owners.