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Leading Wall Street Specialist Firm, Van Der Moolen, Selects Interface Software's InterAction® as Centerpiece of Growth Initiative

Relationship Intelligence seen as critical for business development efforts

OAK BROOK (IL), 21 October, 2002: Interface Software announced today that Van der Moolen Specialists USA (NYSE: VDM), one of Wall Street's top five specialist firms, has selected its InterAction solution as the customer relationship management (CRM) centerpiece of the firm's ambitious growth initiative.

Van der Moolen is undertaking a major expansion effort in which it will be cross-selling additional services to existing clients and marketing its services to organizations undergoing initial public offerings and those currently listed on the NASDAQ. In order to effectively leverage the relationships that are the lifeblood of its business, Van der Moolen will implement InterAction, the leading CRM system for professional services organizations and the only one that provides Relationship Intelligence. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service.

The firm had an existing application infrastructure that included Lotus Notes for email and Act! for contact management, however these systems proved inadequate to support the firm's growth initiatives. Van der Moolen needed a system for tracking, managing and leveraging the intricate network of relationships that would serve as the catalyst for the firm's business development efforts.

"Our previous infrastructure didn't enable us to effectively manage our relationships or reveal subtle connections between our contacts, such as who knows whom, and the 'six-degrees of separation' between people," said Ken Smythe, Van der Moolen's managing director of business development. "Interface Software was the only CRM vendor we encountered that understands the importance that relationships play in professional services business development. Their unique approach is consistent with how we work at a corporate level."

Van der Moolen had conducted an expansive search for the right solution, which included SalesLogix and other CRM offerings. Interface Software's dominance in professional services CRM coupled with InterAction's sophisticated functionality for handling complex relationships were decisive. Moreover, the solution's Web-based architecture, its ease of use for professional users, and its ease of integration with external applications and outside data sources, such as the Board Member Database, were also important considerations leading to its selection and will allow Van der Moolen to keep information accurate and up to date.

"The ability to retain clients, cross-sell effectively, gain market share and combat increased competition are all critical issues facing services organizations in this economy," said Barry Solomon, Interface Software's executive vice president. "Van der Moolen understands that its ability to track and manage relationships using a specialized CRM solution is critical to succeeding in this climate. Its investment in InterAction will provide the needed IT infrastructure for its strategic growth initiatives."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. For more information please visit Interface Software's website at www.interaction.com.

About Van der Moolen
Van Der Moolen Specialists, one of the largest NYSE specialist firms, serves over 450 listed issues, accounting for 15% of NYSE listed companies. Van Der Moolen is the chosen specialist firm for many of the nation's most prestigious companies including: Disney, Hewlett Packard, Pfizer, SAP, Eli Lilly, Harley Davidson and Coach Inc. Further information can be obtained at www.vandermoolen.com.

 
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