Twenty Five Professional Services Firms Now Live on Interface Software's InterAction® 5
Open architecture, targeted vertical market functionality, data quality tools and extensive implementation support create broad interest in release
OAK BROOK (IL), 24 March, 2003: Interface Software announced today that 25 professional services firms and relationship-based organizations have deployed InterAction 5, the latest version of the company's market-leading CRM solution for professional services organizations, which became generally available on December 30, 2002. This rapid adoption rate can be credited to InterAction 5's open Web architecture, an expanded feature set that delivers high-quality Relationship Intelligence to professionals quickly and cost effectively, as well as Interface Software's expansive professional services team and partner network that provide rapid deployment capabilities.
Interface Software leads innovation in the professional services CRM space with vertical functionality targeted to financial services, legal, management consulting, accounting and other relationship-based industries. InterAction 5 draws a deeper distinction between traditional, sales-force-automation- and call center-based CRM solutions designed for the manufacturing economy, and Relationship Intelligence systems, which are designed to track and manage the complex relationships that are critical to revenue generation at professional services firms.
"InterAction was the first CRM solution to deliver Relationship Intelligence, addressing the needs of professionals to uncover the complex connections between people, companies, relationships, experience and expertise," said Randy Littleson, vice president of product management at Interface Software. "InterAction 5 extends our leadership position by providing more functionality targeted at that high-level professional user as well as data quality and data change management tools to reduce the time and effort associated with maintaining data quality and reliability on an ongoing basis. In addition, our implementation services and support network are second to none."
"Interface Software's deep understanding of what professional services firms need from a CRM system to succeed is unique in the marketplace," said Ross Mullenger, Group IT Director at London-based Numerica Group. "We were able to roll-out InterAction 5 to our users after only 30 days. We're already seeing significant improvements in our ability to manage and access the critical relationships we need to make deals happen."
At a time when the broader CRM marketplace is fraught with failed implementations and sluggish sales, InterAction 5 is bucking industry trends with continued sales growth. "We had solid growth in 2002 and expect that growth to continue this year," commented Littleson. "This success is based on our understanding of the needs of professional services organizations and our unique qualifications to solve the critical problem of tracking, managing and leveraging the complex relationships that support firms' revenue generation and client retention initiatives."
About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at www.interaction.com.
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InterAction is a trademark of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.