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Browne Jacobson Selects Interface Software's InterAction® 5 to Help Manage Growth, Lower Costs and Optimise Efficiency

Relationship Intelligence seen as key enabler to firm's CRM strategy

OAK BROOK (IL) & LONDON (UK), 2 June, 2003: Interface Software announced today that the Nottingham-based law firm of Browne Jacobson has selected InterAction 5, the leading CRM solution for professional services and relationship-based organisations, as part of the firm's long-term strategy to manage growth, costs and operational efficiencies. Founded in 1832, the 400-strong firm has experienced considerable growth in recent years in the areas of business and professional risk, property, business services, insurance and public sector.

Prior to selecting InterAction 5, Browne Jacobson had been relying on a patchwork of systems to manage client and prospect data, including marketing databases, Microsoft® Outlook®, spreadsheets and the like. However, as the firm grew and expanded geographically, maintaining multiple silos of data became unnecessarily costly and inefficient. "Some of these systems could communicate with each other, and some couldn't," recalled Katherine Wilson, the firm's marketing manager. "The lack of a centralised system hampered our client development activities."

Increasingly, lawyers found it difficult to access important Relationship Intelligence in connection with client acquisition and client retention initiatives. "It was extremely time consuming to find out everything we knew about a client or prospect," said Wilson.

Moreover, lawyers' ability to uncover strategic relationships was limited. In one instance a client team was undertaking a competitive tender process for a new health sector client and wanted to position their information to meet the prospect's needs. At some point the team realised that an in-house associate had previously worked for this client. "We were able to talk with the associate to learn more about the organisation, which lead to our winning this account," said Wilson. "The problem is, we found this out by chance. We knew there were likely just as many instances in which we didn't know about the existence of a key relationship. So, we decided we needed a solution."

Browne Jacobson undertook an extensive search for a CRM solution and ultimately determined that InterAction 5 was best suited to address the firm's myriad requirements. "Most of the systems we looked at didn't really apply to our business," explained Wilson. "InterAction seemed to be a genuine CRM system that would help us be more client focused and maximise the benefit we got from the effort we put in."

"Who you know can often be as important as what you know when it comes to winning a tender," said Fraser Herrick, Interface Software's UK managing director. "Browne Jacobson understands the necessity of investing in a technology infrastructure that provides Relationship Intelligence. We are delighted that they have chosen InterAction 5 to support these activities."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organisation, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose — through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at www.interaction.com.

About Browne Jacobson
Browne Jacobson is a business and insurance services law firm based in Birmingham, London and Nottingham with an associated office in Paris. The firm has 430 staff including 48 partners and 180 other lawyers. www.brownejacobson.com

 
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InterAction, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.