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Alston & Bird Selects Interface Software's InterAction to Support Firm's Client-Facing Initiative

Partnering with experienced leader with track record of success was critical

OAK BROOK (IL) 3 May, 2004: Interface Software announced today that the Atlanta-based law firm Alston & Bird has selected InterAction as the cornerstone of the firm's client relationship management (CRM) initiative. With 700 lawyers in five offices throughout the United States, the firm will deploy the system across the organization, providing lawyers, marketing professionals and administrative users with a centralized repository of Relationship Intelligence that will enable it to streamline operations while enhancing business development and client service.

Recently ranked as the top firm in the country for technology in The American Lawyer magazine's annual AmLaw Tech 2003 Midlevel Associates Technology Survey, Alston & Bird prides itself on investing in best of breed systems. So, when the firm required a new CRM solution, it turned to InterAction. "CRM, like time and billing and document management, is a core law firm application," said Robert Marburger, Alston & Bird's chief information officer. "We have taken a major step forward in providing effective tools in managing our client-related information. We feel our partnership with Interface Software will take us to the next level in our CRM efforts."

Beyond InterAction's lawyer-friendly Web interface, several factors led to Alston & Bird's decision. First, InterAction's seamless integration with personal information managers (PIMs) will enable lawyers to access Relationship Intelligence directly from Microsoft Outlook. Second, InterAction's patent-pending security, data quality and data change management tools will help ensure lawyer contribution to the centralized system as well as lawyer confidence in the quality of the data. Third, InterAction's ability to scale to hundreds and even thousands of users will be critical to accommodate Alston & Bird's current and future needs. And finally, Interface Software's award-winning customer service team will ensure the level and quality of support the firm demanded in connection with such a strategic initiative.

"Interface Software has a deep understanding of the cultural, process and technology challenges associated with any centralized CRM, contact management and marketing automation solution," said Jeff Allaman, Alston & Bird's director of information technology. "InterAction is a mature product that reflects this understanding."

"We are delighted that Alston & Bird recognizes the advantages of InterAction and working with a CRM provider that has the experience necessary to help them be successful," said Nathan Fineberg, Interface Software's president and CEO. "We look forward to a long and productive relationship with them."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose™through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at www.interaction.com.

About Alston & Bird
With 700 attorneys, Alston & Bird is a major U.S. law firm with an extensive national and international practice. With offices in Atlanta, Charlotte, New York, the Research Triangle and Washington, D.C., Alston & Bird provides a complete breadth of litigation, tax, regulatory and legislative, intellectual property and technology, healthcare, and corporate and transactional legal services. www.alston.com.

 
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InterAction, InterAction Engagements, InterAction Matters, InterAction Opportunities, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.