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Hedge Fund Manager MKP Capital Management Selects Interface Software's InterAction® for CRM

Focus on Relationship Intelligence, platform flexibility and reporting were key to decision

OAK BROOK (IL) 22 June, 2004: Interface Software announced today that New York-based MKP Capital Management (MKP), an investment advisor specializing in fixed income alternative investment products, has selected InterAction as the firm's strategic CRM solution. MKP will deploy InterAction as the central repository for the firm's Relationship Intelligence to derive a 360-degree view of all client and prospect relationships, history and activities.

"We felt an instant comfort level with InterAction, because it integrates seamlessly with our existing environment, a key part of which is Microsoft Outlook," said Carrie Simon, MKP's Director of Client Services. "At the same time it's flexible and configurable, allowing us to tailor the product to meet the unique requirements of our business."

MKP initiated its search for a new CRM solution when its predecessor database was no longer able to keep up with the firm's evolving client support needs. "It became difficult to get a 360-degree snapshot of our clients' involvement with the firm," said Simon. "For instance, to field a client request, we have to open up multiple applications and documents, making it difficult to provide the high level of service our clients expect."

MKP conducted a software search and narrowed down the field to three potential solutions, which included InterAction. The selection committee focused on three main criteria in making their choice. First, the solution would need to accommodate the business processes MKP had already developed. "We wanted to continue being able do things the way we have in the past, therefore flexibility in tailoring the CRM solution to our organization was critical," commented Simon.

Second, MKP needed a solution that could provide a comprehensive picture of the firm's clients and prospects from many different angles, as well as the complex relationship networks surrounding those contacts. "What's most important is to keep track of investors, understand where they fit, and how they're connected to us and to our products," said Simon. "From a marketing perspective, an investor might express interest in a number of our products and we need to be able to manage each business opportunity separately."

Finally, MKP needed a system that would allow the firm to produce custom reports that are easy to create and update. "Today most reporting is manual, which is time and labor intensive," said Simon.

"InterAction provides a tailored fit that integrates well with existing business processes and the unique culture of financial institutions," said Barry Solomon, Interface Software's executive vice president. "MKP understands this and is now well situated to leverage their Relationship Intelligence to enhance client care"

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at www.interaction.com.

 
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InterAction, InterAction Opportunities, InterAction Matters, InterAction Engagements, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.