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Professional Services Sales and Business Development Expert, Darryl Cross, Joins Interface Software

Company reaffirms professional services vertical focus by hiring top industry talent

OAK BROOK (IL) 20 September, 2004: Interface Software announced today that Darryl Cross has joined the company as its director of business development. In this capacity, Cross is responsible for consulting with professional service organizations (PSOs) to help them develop more effective business development and sales cultures, and more effectively leverage client relationship management (CRM) technology to achieve strategic business objectives. He also manages Interface Software's Partner Program of over 60 companies specializing in the planning, deployment and training of InterAction®, Interface Software's market-leading CRM solution for PSOs and other relationship-based organizations.

"Interface Software has gained its market leadership by hiring leading talent with domain expertise in the vertical markets that we serve," said Barry Solomon, Interface Software's executive vice president. "Darryl comes to us with an extensive background in the legal industry where he is generally acknowledged as an industry expert in marketing, business development and sales culture development. We are delighted to have him on our team and anticipate he will be a critical resource to organizations seeking to drive growth and increase revenues."

Prior to joining Interface Software Cross specialized as a consultant to law firms in building the sales culture and business development strategies that empower professionals to generate new revenue. His direct experience in PSOs includes his service as the Chief Marketing Officer and a member of the Executive Committee of a large law firm based in Cleveland, Ohio. During his tenure, he won national recognition in legal marketing by receiving the 2003 Elite Excellence in Marketing Award for "Creating a Sales Culture at a Law Firm." He also was a finalist for the 2003 National Marketing Director of the Year and 2004 Marketing Initiative of the Year.

Cross serves on the Board of Editors for Legal Sales and Service Organization's Selling and Service Excellence for Lawyers and American Lawyer Media's Marketing the Law Firm publications as well as the Editorial Committee for the Legal Marketing Association (LMA). He is the author of numerous nationally published articles and is a frequent speaker and trainer on the subject of client relationship management, sales/business development, cross-selling, and client-centric strategies designed to turn marketing ideas into actual results.

"I am thrilled to be a part of the Interface Software success story," commented Cross. "This company has distinguished itself as a thought leader and innovator, providing the strategic tools and technology that relationship-based organizations need to compete more effectively and efficiently in this rapidly changing marketplace. I look forward to contributing to Interface Software's continued success and that of our customers and partners."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at http://www.interaction.com.

 
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InterAction, InterAction Opportunities, InterAction Matters, InterAction Engagements, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.