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Interface Software & Good Consulting Ltd Publish White Paper on Understanding the Data Protection Act

White paper examines data protection from unique vantage point of professional services orgnisations and offers creative recommendations for compliance

OAK BROOK (IL) & London (UK), 4 October, 2004: Interface Software and Good Consulting today announced the publication of a jointly authored white paper entitled, "Understanding the Data Protection Act: Strategies for Professional Services Marketers." The white paper examines the obligations of professional services organisations (PSOs) under the UK Data Protection Act of 1998 (The Act), creative solutions for complying with the Act, and the critical role that CRM technology plays in facilitating compliance.

"The Act places several stringent requirements on PSOs regarding the manner in which they capture, manage and use personal data," said Fedelma Good, managing director of Good Consulting and co-author of the report. "We wanted to demonstrate how, through the use of well-defined processes and sound CRM technology, firms can formulate a strategy for complying with the Act with as minimal impact to the organisation as possible."

The white paper describes basic activities that all PSOs must undertake to lay the groundwork for compliance with the Act. It then details the Act's eight data protection principles along with practical recommendations regarding how these principles apply in the real world.

In light of these recommendations, the white paper then examines how client relationship management (CRM) technology can be used to lower the time and cost associated with administering a data protection strategy. Finally, the white paper provides a brief case study on how a London-based law firm is applying successfully many of the principles set forth in the white paper.

"Professional services organisations face many challenges under the Act due to their unique cultures, fiduciary relationships and reliance upon sensitive client information," said Barry Solomon, Interface Software's executive vice president. "This is the first white paper of its kind to discuss these challenges and the creative solutions available to firms seeking to develop strategies to comply with its provisions."

A complimentary copy of the white paper can be downloaded at: www.interaction.com/dpa.

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at http://www.interaction.com.

About Good Consulting
Founded in 1999 Good Consulting specialises in advising clients, particularly professional service firms, on the effective management and use of data for CRM, marketing and business management. "Our goal is to help organisations to leverage maximum value from their information assets and to help them do so in a manner which is compliant with current legislation."

 
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