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Interface Software Customer, Numerica Group, Featured in New Book on Professional Services Marketing Strategy

Case Study Examines Numerica Group's use of CRM Technology to expand business and grow revenues

OAK BROOK (IL), 20 October, 2004: Interface Software announced today the inclusion of its customer, Numerica Group, in a groundbreaking new book, "Marketplace Masters: How Professional Service Firms Compete to Win." The book features a case study on the London-based business services provider's use of Interface Software's InterAction CRM solution to support the firm's data mining strategy, which has contributed to the firm's growth and revenue expansion.

"The conservative professional services sector has only recently begun to embrace formal sales and marketing strategies," commented Suzanne Lowe, President of Expertise Marketing and author of the book. "I wrote this book to shed some light on winning marketplace strategies, and the leading-edge firms that are implementing them."

Among the organizations highlighted in her book, Lowe offers an in-depth profile of Numerica Group and its strategy to use a powerful IT infrastructure to help it build a single, national business through acquisition and organic growth. As part of this strategy Numerica Group acquires complementary business services organizations with which it has strong synergies and similar cultures. Critical to this strategy is the ability of its different offices and business units to be able to share client and relationship data.

"Our business model is premised upon each business unit being able to leverage the resources of the collective whole," explained Ross Mullenger, Numerica's chief technology officer, in an interview for Lowe's book. "This is why we had to have the IT infrastructure that makes this business model possible."

At the hub of its IT strategy, InterAction supports three critical areas of Numerica's business - sales and new business opportunities, cross-selling and rapid staff integration. "We see InterAction as the equalizing infrastructure capable of providing immediate visibility into people, companies, relationships, experience and expertise," added Mullenger.

Numerica Group's strategy is paying off. As Lowe points out in her book, since the publicly traded firm implemented its IT strategy, Numerica Group has outperformed the market and is operating profitably despite its high acquisition expenditures. "Our rate of growth couldn't have been achieved without our IT infrastructure," concluded Douglas Shanks, Numerica Group's sales director.

"Marketplace Masters does an excellent job highlighting the unique challenges and opportunities that professional services organizations face in today's competitive environment," said Barry Solomon, Interface Software's executive vice president. "Lowe's Numerica Group case study provides a great illustration of professional service firm success that can result from a well-focused business strategy supported by the right technology."

More information on Suzanne Lowe's Marketplace Masters: How Professional Service Firms Compete to Win can be obtained at www.marketplacemasters.com.

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at http://www.interaction.com.

About Expertise Marketing
Expertise Marketing LLC is a consulting firm that provides marketing and management analysis and guidance to the leaders of professional service firms. We use our years of marketing research and established relationships with many of today's most highly respected professional service firm thought leaders, academics and practitioners to help our clients maintain a leadership position in the marketplace. Expertise Marketing is founded on three notions: 1) Differentiation is the primary basis for establishing a competitive advantage for professional service firms; 2) This competitive advantage can be enhanced by a process-driven and market-focused infrastructure; and 3) Professional service firms can benefit significantly from observing the marketing and management practices of other professional sectors.

 
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InterAction, InterAction Opportunities, InterAction Matters, InterAction Engagements, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.