LexisNexis

Ohrenstein & Brown Select Interface Software's InterAction for CRM

Software's power, flexibility and ease of use viewed as critical to firm's success

OAK BROOK (IL), 1 November, 2004: Interface Software announced today that the 60-lawyer New York-based firm of Ohrenstein & Brown has selected InterAction as the centerpiece of its CRM strategy. The firm is deploying InterAction to support more expansive marketing and business development initiatives and to provide lawyers instant access to firm wide contact and relationship intelligence.

"We looked at all the CRM products on the market designed for firms of our size and InterAction was by far the superior choice," said Elizabeth Wall, Ohrenstein & Brown's marketing coordinator. "It integrates seamlessly with Microsoft Outlook and other applications such as our practice management system, it is flexible and easy to navigate, and it is extremely adaptable, which provides us significant investment protection as our needs evolve."

Prior to implementing InterAction, client information was scattered in various data silos, from lawyers' Rolodexes and personal digital assistants (PDA) to the firm's Thomson Elite ProLaw practice management package. Without a centralized system, lawyers had no reliable way to access up-to-date client information, and the firm's one-person marketing department could not effectively conduct strategic campaigns.

"We represent a variety of companies and organizations and want to expand our service offerings by leveraging our strategic relationships," said Wall. "InterAction provides the technology infrastructure we need to cross sell more effectively and to manage mailings and other marketing campaigns with minimal staff."

"Small and midsize firms face unique challenges in implementing CRM solutions, as they often have fewer resources to devote to these projects and less tolerance for complex new systems," said Barry Solomon, Interface Software's executive vice president. "InterAction is especially appealing to firms like Ohrenstein & Brown because lawyers can use it directly from Outlook, Lotus Notes or GroupWise with virtually no learning curve or disruption. Meanwhile, small marketing teams can leverage InterAction's power for strategic campaigns, events and programs that previously only large firms could have orchestrated."

About Interface Software
Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, InterAction, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. Interface Software has received numerous accolades, including the Inc 500, the Deloitte & Touche Technology Fast 50 for Greater Chicagoland, the Deloitte & Touche Technology Fast 500 and the Upside Hot 100. For more information please visit Interface Software's website at http://www.interaction.com.

About Ohrenstein & Brown
Ohrenstein & Brown has been in the business of practicing law to serve clients for over twenty years. O&B has a full range of practices, the roots of which lie in commercial and insurance-related litigation. Recent years have seen the firm expand into the corporate, commercial and real-estate arenas while they maintain a prominent position in all areas of insurance law and the insurance industry.

Ohrenstein & Brown, LLP was founded on the premise that a law firm, first and foremost, is in the business of providing service. To the attorneys of Ohrenstein & Brown, providing service means more than just having the requisite professional skills, it means understanding clients — their businesses and their needs.

While other law firms make similar claims, at Ohrenstein & Brown the proof of the commitment to their clients is in the clients' commitment to them. They are justifiably proud of the fact that as O&B has grown over the years, their clients, from a host of different practice areas and industries, have remained with them utilizing their skill, their creativity and their enthusiasm to help them solve problems. It is this premise — this philosophy — that differentiates Ohrenstein & Brown from many other law firms, and it is this approach that they bring to the full range of their practice.

For more information please visit Ohrenstein & Brown's website at http://www.oandb.com

 
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InterAction, InterAction Opportunities, InterAction Matters, InterAction Engagements, Watch List, Who Knows Whom and Relationship Map are trademarks of Interface Software, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.