LexisNexis

Midsize Law Firm Bernstein Shur Selects LexisNexis Interface Software for CRM

InterAction's CRM track record for excellence and firm's ability to grow into product cited as key considerations

OAK BROOK (IL), 23 May, 2005. LexisNexis Interface Software announced today that the Portland, Maine-based law firm Bernstein Shur has selected InterAction®, the leading CRM solution for professional services organizations. The firm is deploying InterAction to consolidate intelligence about clients, contacts and relationships among its three offices and to provide centralized access to this Relationship Intelligence to lawyers and marketing teams.

"InterAction will allow us to better track top clients and gather deep and meaningful information on our client base," said Julie Gerard, Bernstein Shur's Executive Director. "Moreover, using InterAction will help us provide higher degrees of client service to top clients."

Previously Bernstein Shur had been using a mix of spreadsheets, databases, marketing lists and Microsoft® Outlook® address books to manage client information. However, as the firm grew and expanded into multiple offices, these data silos were inhibiting efficiency and productivity. "Without a CRM system, our marketing department was spending too much time assembling lists and managing information," said Rand Ardell, the firm's Director of Client Services and Marketing. "We should be putting this time into strategy and results."

The software selection team considered several CRM products targeted to the legal market. However after considerable due diligence, it became clear that InterAction was the preferred package. "An industry association had done a survey of CRM solutions, and InterAction was rated highest," said Ardell. "We also took advantage of the Legal Marketing Association listserv, had conversations with colleagues at other firms, and talked with other marketing directors and learned that other firms had positive experiences with InterAction."

The software selection team also was impressed with Interface Software's commitment of resources to CRM for professional services organizations. "The fact that this is all the company does — its singular focus — was compelling," said Gerard.

Finally, the firm's ability to implement InterAction in phases and grow in its use over time was important. "InterAction is a comprehensive product, but not too big," explained Ardell. "As a midsize firm, we can ease into discovery of its capabilities as our needs evolve. It was very important for us to know that we wouldn't outgrow its capabilities."

"Midsize law firms need assurances that their CRM solution is solid, can work in their current and future environments, and has been used successfully by similar firms," commented Barry Solomon, Interface Software's executive vice president. "We are delighted to welcome another in a growing roster of midsize law firms into the InterAction family."

About LexisNexis and LexisNexis Interface Software
LexisNexis® (www.lexisnexis.com) is a leader in comprehensive and authoritative legal, news and business information and tailored applications. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide. In addition to its flagship Web-based Lexis® and Nexis® research services, the company includes some of the world's most respected legal publishers such as Martindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur, Abeledo-Perrot and Orac.

LexisNexis Interface Software is the leading provider of CRM solutions enabling professional services firms and similar relationship-based organizations to create the Relationship Intelligence they need to generate new business and enhance client service. Its flagship product, LexisNexis Interface Software, is a flexible and uniquely designed platform that delivers this Relationship Intelligence throughout the organization, quickly, efficiently and cost-effectively. Relationship Intelligence is a firm-wide asset that reveals the unique and complex connections between people, companies, relationships, experience and expertise, empowering professionals to leverage who and what they know to uncover new revenue opportunities, differentiate themselves from the competition and enhance client service. InterAction is internet-enabled, allowing professionals to view information however they choose—through knowledge management platforms, corporate portals, intranets, extranets and wireless devices. For more information please visit our website at www.interaction.com.

About Bernstein Shur
Bernstein, Shur, Sawyer & Nelson is one of northern New England's largest law firms with more than 80 lawyers in offices in Portland and Augusta, Maine and in Manchester, N.H. The firm provides legal services in all other major subject areas, including corporate and commercial law, litigation and trials, municipal and governmental affairs, labor and employment law, education law, construction law, and tax and estate planning. The firm also has an active practice in bankruptcy, health law, environmental law, technology and commerce, legislative law, intellectual property, public utilities, and other regulated industries. www.bernsteinshur.com.

 
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