LexisNexis

LexisNexis Announces Launch of atVantage™ Business Development Tool

Part of LexisNexis Client Development solutions line, this tool helps firms grow client share, identify and qualify new opportunities, markets and trends, and track the competition

OAK BROOK (IL), 25 September, 2006. LexisNexis announced today the launch of LexisNexis atVantage™, a new product within the company's Client Development solutions line designed to help professional services firm marketers and business development professionals analyze and track their firms' growth opportunities with clients and prospects, research and identify industry and market trends, and track the competition.

"atVantage is truly the first client development tool of its kind, combining strategic business development content — company profile and news information, litigation profiles and financial transaction information — with comprehensive tools that work within the everyday workflow of marketers and business development professionals," said Mason White, vice president of LexisNexis atVantage. "For the first time these professionals have a single resource they can harness to identify new clients and markets, as well as track the ROI of their marketing efforts and that of the competition."

Specifically, atVantage helps firms grow revenues through their existing client bases by helping them identify cross-selling opportunities. The tool provides detailed information on clients' litigation and financial transaction activity, with detailed charts allowing marketers to identify cross-selling opportunities, determine the firm's current share of a client's business, and pinpoint who has the remaining share. Firms can also receive automatic e-mail notifications when clients are sued, ensuring proactive response to clients' litigation needs.

atVantage also helps professional services firms identify, qualify and prioritize prospects by providing insight into companies' historical and current litigation and financial transaction activity, law firm representation and trends by practice. It also helps firms create prospect target lists through an exclusive prospecting tool that allows guided searching by litigation and financial transactions, location, industry, size, and many other available criteria.

Moreover, atVantage helps firms make the best informed decisions about expanding into new markets with Market and Industry Profiles. Market Profiles provide up-to-the-minute research on market and industry trends, while Industry Profiles give marketers access to the most current litigation, news, mergers and acquisition activity, deals and analyst reports including industry trends, segmentation, and analysis of over 1,200 industries.

Finally, atVantage provides tools and content to enable firms to track their competition, as well as the ROI success of their own marketing and business development initiatives. Business development professionals can schedule profile updates and monitor the firm's client share at frequent intervals with custom reporting tools. These tools can also be used to benchmark and monitor market and client share and that of competing firms to help assess the effectiveness of the firm's growth strategies.

"LexisNexis atVantage is designed for the way that business development professionals work," said Blain Banick, chief marketing officer at Philadelphia-based Ballard Spahr. "It has enormously deep and broad content on millions of public and private companies and law firms, as well as detailed litigation and transaction intelligence. With this tool, we're much better able to uncover cross selling opportunities; identify, qualify and prioritize prospects, and keep track of our competition."

"atVantage is a strategic component of LexisNexis' Client Development solutions line and supports our mission of providing professional services firms with the tools they need to help them grow revenues and find, win and keep clients," said Joe Douress, senior vice president and general manager of Client Development at LexisNexis. "Firms can have confidence that they can find in one place all the tools they will need to grow and compete in today's complex marketplace."

About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in 100 countries with 13,000 employees worldwide.

 
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