LexisNexis

UAE Law Firm Selects LexisNexis InterAction for Customer Relationship Management

Hadef Al Dhahiri & Associates Joins List of 350 Legal Firms Around the Globe That Use InterAction

LONDON, 23 January, 2008 — LexisNexis InterAction® announced today that UAE based law firm, Hadef Al Dhahiri & Associates selected LexisNexis InterAction, the leading Customer Relationship Management provider for professional services, as its customer relationship management (CRM) solution. InterAction will be used by the Marketing Team at Hadef Al Dhahiri to develop a centralised marketing database.

As a progressive law firm in a highly competitive market, Hadef Al Dhahiri is well aware of the need to maintain an edge, and offer a highly professional service to its clients. Using InterAction, the firm will be able to deliver a high level of service to its clients by allowing fee earners to access client information rapidly.

Tim Travers, Associate at Hadef Al Dhahiri said, "We are committed to offering our clients the best service possible, part of that is gaining and sharing a real understanding of our clients across the firm. We chose InterAction because of its high-level of relationship mapping functionality and its integration with Microsoft Outlook, which makes it very easy to use and to access by our fee earners as that is the environment where they are usually working."

Hadef Al Dhahiri & Associates is among the oldest UAE law firms, having been established in 1980. Operating out of offices in Abu Dhabi and Dubai, the Firm specialises in international and domestic corporate and commercial law and related areas.

Daniel Von Weihe, Sales and Operations Director for LexisNexis InterAction said, "We are pleased to be working with Hadef Al Dhahiri, our first locally-based client in the Gulf region. The legal sector in the UAE is incredibly competitive, we are glad to be making strides into this region with our solution."

Sadiq Jafar, Managing Partner at Hadef Al Dhahiri commented, "We chose InterAction because it provides us with the best solution to support our client service strategy, and allows us to share complex information firm-wide. InterAction has a proven track record in the legal sector and made us feel confident in our CRM investment. We believe that, by using the latest technology, relationships we have with our clients are enhanced."

InterAction is currently being used by almost 500 professional services organisations and is specifically designed for the fee earner lead environment. LexisNexis InterAction, is part of a growing portfolio of strategic client development products and services designed to help professional services firms grow their businesses.

About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading global provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in 100 countries with 13,000 employees worldwide.

About LexisNexis InterAction
LexisNexis InterAction enables professional services firms and other relationship-based organisations to create the relationship intelligence they need to uncover new business opportunities. InterAction has seamless Outlook Integration allowing users to access valuable information and contribute to the system without leaving this environment (also integrates with Lotus Notes and Novell GroupWise). Essential Data Quality and Data Change management tools ensure data integrity and reduce the ongoing cost of ownership. The Who Knows Whom feature allows users to determine who else within a firm knows the contact and the nature and strength of that relationship. InterAction solutions are available to the Accounting, Financial Services, Legal, Management Consulting, Property and other professional services markets. LexisNexis InterAction European headquarters are in London, UK.

About Hadef Al Dhahiri & Associates
Hadef Al Dhahiri & Associates (www.hadalaw.com) is a leading full-service business law firm with large offices in Dubai and Abu Dhabi. The Firm currently employs 70 lawyers and offers comprehensive services in banking & finance; corporate & commercial; M&A/private equity; real estate; technology; construction & engineering; regulatory; shipping, insurance & international trade; private wealth; and all related dispute resolution. The firm is proud of its open, cosmopolitan and multilingual culture and is currently benefiting from the rapid and exciting growth of the UAE. The firm aims to increase its number of fee earners to 100 by the end of 2008 and has recently relocated its Dubai office to accommodate this goal, a timely opportunity for the introduction of InterAction software.

 
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