LexisNexis

LexisNexis partners with Vuture to expand InterAction® CRM software with online marketing capabilities for professional services firms

Integrated solution provides functionality to enable firms to better target new business opportunities in changing economic landscape

LONDON, 31 March, 2009 — LexisNexis, a leading global provider of content-enabled workflow solutions, today announced it has signed a strategic alliance with Vuture, a leading online marketing platform provider for professional services organisations, to enable LexisNexis InterAction CRM software customers in the UK and the rest of Europe to more effectively market to their customers. The alliance will combine the capabilities of the LexisNexis InterAction solution with Vuture's Vx Suite of online marketing tools with the ability to read and write information from InterAction in real time.

Vuture's Vx Suite enables professional services firms to create and manage all of their marketing materials online; including websites, microsites, email marketing, print materials and pitch documents. InterAction is LexisNexis' market leading customer relationship management (CRM) software that leverages an organisation's relationships, contacts, experience and expertise to strengthen bonds with existing clients, uncover new business opportunities and drive revenue.

The integrated solution based on Vx Suite and InterAction will enable legal, accountancy, private equity and other professional services firms to more readily target new business opportunities and take advantage of the changing economic landscape by providing additional functionality that extend the capabilities of InterAction to achieve greater efficiencies in firms' marketing and business development programmes.

Vuture joins a rapidly growing global InterAction partner network dedicated to ensuring that professional services customers have access to the highest quality services and CRM-related technologies available.

Commenting on the partnership, Samar Hemamda, Strategic Alliances Manager for LexisNexis, said, "In a challenging economy, it's more important than ever for professional services to have the capabilities to market efficiently and effectively to their customers. This alliance is both a powerful and logical move with Vx offering a robust suite of tools that will offer exciting extensions to the InterAction platform to help customers better compete and realise greater efficiencies in their marketing and business development programmes."

Tufan Unal, Managing Director of Vuture, said, "At Vuture we are committed to innovation and continuously look for new ways to improve services for customers. Since Vuture won the Technology Innovation of the Year category at the Legal Technology awards we have seen a great deal of interest from the market in an integrated solution from Vuture and LexisNexis. As the leading CRM solution in the UK Legal market this is a significant relationship for Vuture and we look forward to pursuing a long-lasting successful alliance with LexisNexis."

About LexisNexis InterAction
LexisNexis® (www.lexisnexis.com) is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.

InterAction® is a powerful, easy-to-use client relationship management (CRM) tool designed specifically to give executives of professional service organizations the relationship intelligence they need to win new business faster and better serve existing clients. Visit our website at www.interaction.com/intl

About Vuture Ltd.
Vuture is a leading provider of creative, online and marketing solutions to professional service firms, enabling them to achieve their commercial objectives through targeted communication and easy to use web technology. Visit our website at http://www.vuture.co.uk Vx is an award winning online marketing platform that puts clients in control of their marketing by reducing reliance on external agencies and giving them the power to create and manage web, email and print materials quickly and cost effectively. Find out more at http://the-vx.com

 
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