LexisNexis

New InterAction® Software from LexisNexis® Uncovers "Hidden" Relationships that Drive Profitability

InterAction® IQ pinpoints relevant but underutilized contacts and automatically integrates them into a user's CRM workflow for better business development

NEW YORK, June 30, 2009 — LexisNexis (www.lexisnexis.com), a leading global provider of content-enabled workflow solutions, today announced the global launch of InterAction® IQ, a new tool that mines multiple communication touch points within a law firm or corporation to identify new or underutilized professional relationships. By providing a more clear, complete and actionable set of contact information, the technology improves business development activities for users.

For businesses already deploying InterAction CRM software, the new InterAction IQ technology analyzes relationship patterns based on the frequency and timing of contact across multiple communication platforms such as meeting invites, the "to" and "from" lines in email, calendar listings, phone call activities and event schedules. The system smoothly matches a user's workflow by adding newly uncovered contact records — without manual data entry — into the InterAction database. InterAction IQ also assigns a strength-of-relationship score to existing and newly uncovered relationships and makes each contact's strength indicator visible to all of the firm's InterAction users.

"The professional services industry globally is at a critical juncture, and the need to strategically understand business development has never been more important," said Bill Wilshire, vice president and managing director of CRM/Analytics Solutions at LexisNexis. "InterAction IQ enables firm management to pinpoint key relationships and make better tactical and strategic decisions about how they manage those relationships."

"The difference between profitability and un-profitability can hinge on how firms identify, track and manage key relationships that are critical to business development," said Darryl Cross, Vice President, Client Profitability for LexisNexis. "In a year when a few percentage points either way can mean the difference between growth and layoffs, firms cannot afford to just leave business on the table. They need a solution that pinpoints who, how, when, and at what level relationships are created before competitors gain that advantage."

About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.

About LexisNexis InterAction
Since 1993, InterAction software has been a leading solution in legal and professional services markets to consolidate company-wide contacts into one comprehensive database that seamlessly integrates with multiple software programs, in particular Microsoft® Outlook®. In the U.S. specifically, InterAction software is preferred by 80 percent of the AMLAW 100 making it an industry leader for relationship intelligence and CRM. Within the United Kingdom, InterAction software is preferred by 46 percent of the top 100 U.K. law firms, according to Legal Technology Insider.

InterAction software transforms internal knowledge into relationship intelligence through a four-step process of relationship discovery, relationship management, marketing automation, and knowledge delivery. Relationship intelligence represents internal, proprietary knowledge inaccessible to the outside world which can be used to uncover client needs to assist in new business development and to enhance client service. For more information, visit http://www.lexisnexis.com/interaction.

 
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