2019 Law Firm
Marketing & Business
Development Report
Current trends in the law industry are influencing marketing and business development leaders to play an integral role in developing firm strategy.

Marketing & Business
Development Report
The 2019 Law Firm Marketing & Business Development Report provides an assessment of:
How marketing and business development teams are changing
How important is marketing in leadership’s firm-wise strategic direction?
More and more, firms are looking at how marketing and business development is done and are relying on leaders in these roles to explore how specific strategies can contribute to overall firm growth. Marketing and business development leaders have a valuable opportunity to position themselves as a strategic leader within the firm.

IMPORTANT OR VERY IMPORTANT
IMPORTANT OR VERY IMPORTANT
New approaches to winning business are needed
Pursuing too many opportunities, or “Boiling the Ocean” is having a negative impact on business development efforts.

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