2019 Law Firm
Marketing & Business
Development Report

Current trends in the law industry are influencing marketing and business development leaders to play an integral role in developing firm strategy.

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2019 Law Firm
Marketing & Business
Development Report
Current trends in the law industry are influencing marketing and business development leaders to play an integral role in developing firm strategy.

The 2019 Law Firm Marketing & Business Development Report provides an assessment of:

The current state of legal marketing and business development

How marketing and business development teams are changing

Which metrics are being tracked and used to communicate value

How important is marketing in leadership’s firm-wise strategic direction?

More and more, firms are looking at how marketing and business development is done and are relying on leaders in these roles to explore how specific strategies can contribute to overall firm growth. Marketing and business development leaders have a valuable opportunity to position themselves as a strategic leader within the firm.

RESPONDENTS ANSWERED
IMPORTANT OR VERY IMPORTANT
RESPONDENTS ANSWERED
IMPORTANT OR VERY IMPORTANT
“We are a highly cross-collaborative group, especially IT and Marketing. We talk and meet regularly. Either department can identify new applications. We work together on RFPs and serve on each other’s planning committees, like branding or a new website.”
– CIO Survey Respondent

New approaches to winning business are needed

Pursuing too many opportunities, or “Boiling the Ocean” is having a negative impact on business development efforts.

Ready to explore elevating your role?

Contact Us Now to Request A Demo or Speak to Your InterAction Account Manager