Data Quality Management: Avoiding Rookie Errors
Read this article to discover what data stewards can do to deliver the data foundation required to support your firm’s BD and marketing efforts.
Data Management Requires a Strategy
Of course, data management is important to ensure the quality and integrity of the database that resides in a CRM system.
Legal Secretaries an Untapped BD Resource
As part of Covid-19-led re-organisation, many law firms, including Linklaters and Clifford Chance are reducing or evaluating the PA, le...
CRM Adoption Bloomed During the Pandemic, Gaining Much-Deserved Recognition, but What’s Next?
Marketing and business development (BD) teams rose to the challenge and came into their own in the last two years. They display...
LexisNexis InterAction is Stronger Than It’s Ever Been, Says Fiona Jackson
The CRM market in the legal sector has seen some significant changes this year. Technology vendors are taking different approaches – from launching new products and expanding into new niches to engaging in M&A activity to strengthen their presence.
Don’t Eat the Elephant – Tips for Data Driven Marketing and Business Development
Data driven decision-making is the latest buzzword in the business world and for good reason.
Be Counted! Top Tips for BD Professionals for Engaging with Fee Earners
Some marketing and business development (BD) teams struggle to engage with the fee earners in their firms in a meaningful way.
Global Alignment Imperative for Organisation-wide Relationship Management and Business Growth
With market conditions remaining challenging in the legal sector, considerable M&A activity is expected among law firms in...
Don’t Throw the Baby Out with the Bath Water – There’s Another Way to Facilitate CRM Adoption
Often, CRM adoption isn’t a success in firms, not because of the technology system in use, but because users don’t appreciate the value the discipline can provide them. Time and again, I hear about firms wanting to ‘change’ their CRM system. What they need to do is ‘change’ the perception and positioning of the discipline so that it becomes relevant to the organisation.