Growing Interest in Pipeline Management Signals Maturity of Business Development in Law Firms
Pipeline management has been steadily gaining traction in the professional services sector, and it bodes well for business develo...
CRM Can Support Meaningful Engagement Between Business Development and Marketing
Both business development (BD) and marketing teams recognise the value of CRM individually, but there is a need for meaningful cross-functional engagement between the two disciplines and your CRM team which often is lacking when it comes to campaigns and initiatives.
Tried and Tested – Top Tips to Ensure CRM User Adoption
Having been on the other side of the fence – i.e. in a law firm – I have personal experience of the challenges that CRM managers and business development leaders face in getting people to use the organisation's CRM system.