CRM Adoption Bloomed During the Pandemic, Gaining Much-Deserved Recognition, but What’s Next?
By Fiona Jackson
Marketing and business development (BD) teams rose to the challenge and came into their own in the last two years. They displayed tremendous ability to think out of the box and adapt, even though BD was hard hit—referrals were far and few; bread-and-butter activities such as in-person meetings, conferences, and trade shows simply weren’t an option. And yet, it wasn’t all doom and gloom! Many firms did better than they could have ever imagined—not only did the majority survive, many also thrived.