Insight into the World of Legal Marketing in 2020: Here’s What the LexisNexis InterAction Survey Reveals
By Nadine Leighton
Thanks to the pandemic, law firm marketing, sales, and business development (BD) efforts took a massive hit in 2020—much like other commercial functions. As the latest 2021 LexisNexis InterAction Marketing & Business Development Survey reveals, 66% of law firms found their BD and sales to be more difficult, requiring professionals to devise new strategies to win new business and retain existing clients. Interestingly, the firms that overcame challenges and found growth approached marketing differently versus the firms that found themselves in the status quo camp; i.e., those that achieved no business growth.