With changing dynamics and business models in the legal sector, Key Account Management (KAM) in firms continues to have a central business development objective. Increasingly, our Client Advising Team are working with several clients to help them devise a methodical approach to this discipline, which is in fact a fundamental part of any CRM programme. In this blog series, our APAC Client Advisor; Tennille Roache explains how to articulate the key components of a well thought through and consistent key account management programme.