Your firm’s ability to track client relationships and gain valuable insights in support of business development goals becomes a streamlined process when you rely on LexisNexis® InterAction® IQ (IQ). This enterprise relationship management (ERM) system is an intelligence layer that is embedded directly into your InterAction CRM platform to automate updates to your client and prospect data. Reliable data allows you to segment and target your campaigns and communications, bolstering marketing impact, enhancing client experience, and improving the return on your marketing investment. It gives you control of your data and, in turn, the growth of your firm.