Reach My Market
Get your firm in front of the right audience with a robust set of marketing tools and technologies from LexisNexis® InterAction®.
Create Impactful Campaigns
In a saturated, ever-evolving market, your firm’s ability to engage new and existing clients can be a clear path to new business. InterAction’s relationship intelligence, passive data capture, list management tools, and eMarketing partnerships allow you to create, share, and collaborate on marketing lists, and turn those lists into campaigns.
Confidence in Your Contacts
Feel confident in your marketing campaigns knowing our passive data capture delivers the most accurate and comprehensive list of contacts to target. We ensure contact data is clean, current, and complete with limited administration using AI natural language processing on one of the most accurate sources of contact information available — the signature blocks of emails.
Control and Automate List Management
InterAction supports contact list management and maintenance, providing firms with the ability to streamline marketing communications. Your firm has full control of adding and removing contacts from lists, including the ability to automatically group and organize data based on preferences, interests, sectors/regions, and more to sharpen segmentation.
Target The Right Opportunities
When it comes to reaching your market, your firm should be concentrating its efforts on opportunities with the best chance for success. InterAction relationship intelligence and engagement scoring helps you segment and target opportunities based on a wide range of criteria to ensure alignment with the firm’s strategic objectives. Get a comprehensive view of each individual’s relevant information, while also seeing mutual connections, previous activities with your firm, and current matters.
What Our Clients Are Saying
“InterAction is an excellent tool that greatly aids business development strategies by providing a better way to cultivate stronger relationships with clients, prospects and referral sources.”
– Laura Hauser, Director of Marketing, Moritt Hock & Hamroff
“Today, the system belongs to our lawyers; marketing merely uses the data to carry out BD activities. From staunch skeptics, many of our firm’s lawyers are champions of InterAction. ”
– Paul Nash, CRM Systems Manager, Gowling WLG
“For a law firm, relationships are critical and connections are valuable. InterAction helps us turn this information into new business for the firm.”
– Marketing and Client Service Manager, Midsize Law Firm
Collect and Maintain Client Relationship Data
Your firm’s relationship data can go further with the right support. InterAction’s tools and services help your firm collect, maintain, enrich, and leverage your contact data for greater outcomes.
Surface Client Data Across Your Business Systems
Maximize the value and use of your data by making it available where your team needs it the most.