Marketing & Business Development

Your ability to collect and leverage comprehensive client intelligence is crucial to developing effective strategies to promote firm expertise, improve client relationships, and drive new business opportunities. The range of tools and services from LexisNexis® InterAction® empowers you to build data-driven initiatives for more successful outcomes.
Collect and Maintain Client Relationship Data

The quality of your firm's data is the key to making better business decisions and building stronger relationships with clients. InterAction's tools and services help you do more than collect contact data — we make sure you maintain, enrich, and leverage it, too.

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Reach My Market

Improve the effectiveness of your marketing and business development efforts with InterAction. Our robust set of tools ensure you have the most accurate and comprehensive list of contacts to target, allow you to easily manage client preferences, segment and target based on a wide range of criteria and build and maintain target lists that deliver strong return on investment for your campaigns.

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Seize Growth Opportunities

InterAction takes a data-driven, holistic approach to driving new business. We start with the firm’s overarching business objectives, and build connections to specific initiatives and individual opportunities, so everyone is driving to the same goals. This connected method pairs intelligent business development planning with pipeline management to create the most successful outcomes for your firm.

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Optimize Client Experience

Client relationships are your firm's greatest asset. InterAction embeds relationship intelligence throughout your firm's workflow, enabling firm-wide collaboration and focus on client success.

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