2018 Law Firm Marketing and
Business Development Survey Report

Learn how marketing and business development leaders, as well as firm
C-Suite executives, are adapting and reacting to this current climate.

The report includes feedback on:

  • The current state of legal marketing and business development
  • How marketing and business development teams are changing
  • Which metrics are being tracked and used to communicate value

THE INDUSTRY HAS REACHED A NEW NORMAL

Respondents were asked to indicate their level of agreement with the following statement:
“The strategies and activities law firms require to win new business today
have changed considerably in the last two years.”


Clients have taken control
of the market and law firms
must be far more strategic
with their BD initiatives than
in the past.

New strategies require collaboration and innovation, as well as budget adjustments.

THE CHALLENGE?

%

61% of firms rate their
business development
sophistication as “Average”
or “Below average.”

%

61% of firms rate their
business development
sophistication as “Average”
or “Below average.”

Marketing and Business Development Leaders are the agents of
change to help navigate this new normal.

What does this mean for
you and your firm?