Media &
Events

Media & Events

Total Economic Impact Study Reveals Organizations Using LexisNexis® InterAction® Achieved 220% ROI over Three Years

The study also finds that businesses deploying InterAction saw a 62% efficiency improvement in their marketing and business development staff.

In Law Firms and Accounting, Business Development and Marketing Take Hardest Hit from COVID-19, According to Global LexisNexis InterAction Survey

RALEIGH, NC May 26, 2021 – Law firms and accounting and financial services (A&FS) firms both took big hits to their business development and sales efforts due to the Covid-19 pandemic with new strategies and more effort required to win new business.

LexisNexis InterAction Expands Partnership with Akin Gump

Global Law Firm Rolls Out InterAction CRM Solutions to Every Practice Area

Data Analytics the Holy Grail for Business Development as Firms Will Invest in Flexible, Data Rich Technology Applications

2020 saw digital transformation accelerate at a pace that no one could have foreseen.

LexisNexis InterAction Awarded ‘Overall Client Relationship Management Company of the Year’ by LegalTech Breakthrough

InterAction recognized as standout company for its technology innovation supporting the legal field

LexisNexis InterAction Creates Holistic New Approach to Improve Business Development

New assessment tools, Strategic Data subscription and real-world business development advice enable law and professional services firms to advance business development maturity

LexisNexis InterAction Teams with Index Solutions to Enhance CRM Offerings

Integration of Index with InterAction will provide customers with rigorous CRM data cleaning to improve effectiveness of marketing and business development activities

LexisNexis InterAction and Foundation Software Group Team Up to Help Firms Improve Business Development Outcomes

The integration allows firms to use best-in-class technology to grow revenue by better understanding and serving their clients

With data, you don’t need fee earners for BD success

Speak to any business development (BD) team in a law firm and lack of fee earner and partner engagement in marketing activities will feature among their top challenges. But as Fiona Jackson of LexisNexis InterAction says we must move away from being merely happy if the partners aren’t complaining.

Law firms need a cultural shift from “transaction-based” to "relationship-based"

Law firm culture is a subject of much debate but changing mindsets and attitudes that have been ingrained in people’s and indeed organisations’ psyche for decades is incredibly difficult.

2021 LMA Annual Conference

After a year of virtual conferences we are looking forward to seeing the legal marketing community at the 2021 LMA Annual Conference.