Is your firm effectively delivering on your business development goals in this new normal?

This year’s restrictions on in-person events—traditionally a key lever in law firm marketing and business development (BD) activity—have made it harder to engage clients, and firms are now having to look at alternative, more virtual approaches to BD, with fee earners leaning on their marketing and BD teams for support.

So how can you make sure that the way your firm delivers BD is effective and delivers on your ambitions?

According to Approaches to Business Development Planning market report, “77% of firms think the response to COVID-19 will have long-term effects on the way their firm approaches business development activities.”

Watch this recording to get real-world BD best practices straight from the BD expert himself, Mo Bunnell of Bunnell Idea Group (BIG). LexisNexis^® InterAction^® and BIG partnered up to share tips and advice on effective BD that would help guide fee earners in their pursuit of effective business development.

Resources:

WATCH Recording of Webinar

DOWNLOAD Webinar Presentation

DISCOVER LexisNexis InterAction Strategic Data

READ Q&A with Mo Bunnell: LexisNexis InterAction Teams Up with Bunnell Idea Group

LEARN A 5-Step Guide for Law Marketing Planning in 2021

ASSESS Business Development Maturity Assessment