Inside the Buyer’s Brain

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The professional services landscape is changing.

Are you prepared?

LexisNexis® InterAction® has released a research report by Hinge® Research Institute called Inside the Buyer’s Brain: Understand your buyers. Win more business. that details the perspectives of buyers and sellers from a broad mix of professional service firms. Read this comprehensive research report to stay on top of these latest industry trends in order to develop successful business development strategies for your firms.

A Glimpse Inside the Report

3 Essential Finds Every Firm Should Know



Firms that are able to promote a specialized expertise are in a better position to maintain their brand strength.


Potential clients use research to help choose their firms nearly 20% of the time, up from only 11% in 2013.


Firms are only slightly aware of competitors, but researching the competition is becoming a top marketing priority.

What this means for your firm:

With more online research taking place, clients have the chance to review and consider more firms compared to receiving a referral. In turn, your firm’s visibility decreases making it all the more important highlight your expertise as a way to differentiate your firm and stand out among the competition.

Leverage the data in your CRM to boost the perceived value of your firm, showcase your relevance to clients.

Capitalize on targeted marketing efforts with increased response rates using project portfolios, client testimonials, case studies, and more to promote your expertise and win more business.

Let us help you gain a better understanding of your buyers with world-class solutions that improve your CRM, maximize adoption, and improve data quality. Discover more about how InterAction helps Accounting and Professional Services firms grow, today!

Understand customers’ priorities and know what they’re thinking

One of the top priorities of accounting and professional services firms is to attract and win new business, which means it’s important to understand your customers’ priorities and know what they are thinking.

Here are the report’s 8 Highlights and 3 Major Takeaways to Win New Business that are important for every accounting and professional services firm to know.

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