Gowling WLG (UK), the UK arm of the international law firm, is a longstanding user of the CRM platform LexisNexis® InterAction®. In view of CRM’s maturity as a discipline, in 2019, the new Business Development (BD) leadership at Gowling embarked on revitalising the use of relationship data to drive marketing and business development practices.

Hall & Wilcox is a leading independent Australian law firm of more than 750 people. It delivers outstanding legal services to corporate, the public sector, and private clients, both Australian-based and those offshore doing business in Australia.

A director of business development and marketing recently joined a mid-size, Canada based law firm. Her first order of business in her new job was to evaluate the firm’s existing customer relationship management (CRM) system. It didn’t take her long to discover that...

InterAction improves firm’s data quality, reduces bounce rate from 40% to 7% in just four months

InterAction Implementation Delivers Relationship Intelligence for Am Law 50 Firm

“We rely on technology to operate efficiently…InterAction is the secret weapon that allows us to run lean and mean.” Jenna Schiappacasse, Director of Marketing and Business Development, Rosenberg Martin Greenberg

For a law firm, relationships are critical and connections are valuable. InterAction helps us turn this information into new business for the firm