“For us today, InterAction serves as a platform for a client development strategy centered on business growth.”

– Jez Mann, CRM Manager, DWF

“I firmly believe that CRM must be adopted with a focus on the business goals of the organization. InterAction facilitates this strategic approach.”

– Rosie Le Gros, Global BD Director, Kennedys (UK)

“Today, the system belongs to our lawyers; marketing merely uses the data to carry out BD activities. From staunch skeptics, many of our firm’s lawyers are champions of InterAction.”

– Paul Nash, CRM Systems Manager, Gowling WLG